At just fourteen-years-old, Swedish born Åke Nordin was unhappy with the cumbersome nature of his rucksack. A boy scout, Nordin knew a thing or two about how you should carry heavy loads on your back – so equipped with a wooden frame and his mother’s sewing machine, he set about creating his very own backpack. In 1960, hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven was born. An outdoor clothing and equipment company that’s committed to making nature more accessible in true Swedish style-- it focuses on simplicity and practicality, and has the utmost respect for the environment.

Say hello to the Fjällräven families. These highly functional product series are created for active lives - from sea level all the way to the mountains.

Fjällräven families are developed for different types of activity, terrain, and climate, and they let people enjoy and explore nature in its most shifting forms.

They make Fjällräven's product range easier to navigate, and also make it easier to find related products and equipment targeted for specific customer needs.